FIRING IMUS FOR ALL THE WRONG REASONS
“Oh, George. I wish I had kissed the Sonuvabitch.”
(Patton reflecting on the consequences of striking a soldier suffering from PTSD.)
There is little doubt that Don Imus deserves to be fired. The problem is he has deserved it for going on 25 years. A major contributor to the toxicity of our culture, Imus has frolicked in the sewer of American entertainment, making a living being pointlessly hurtful and hateful to every ethnic and racial group in America. His targets in the past have included the Jews, Hispanics, Italians, Arabs, Catholics, evangelical Christians, and Muslims, to name a few. And he has gotten away with it because people recognize that he is doing it for purposes of “entertainment.”
Playing to stereotypes is a dangerous game and Imus (and his chief enabler and cheerleader, producer Bernard McGuirk), skirt the edge of outright hate speech constantly, settling for drawing broad analogies and using code words that allow their slack jawed fans to create their own punchlines. This gimmicky approach to practicing bigotry without actually crossing the line earned the radio host a huge following during the crucial morning drive time in most major markets and a sizable audience on television via MSNBC.
Now having finally crossed the Rubicon of racist caricature, it appears he is about ready to lose it all:
NBC News dropped Don Imus yesterday, canceling his talk show on its MSNBC cable news channel a week after he made a racially disparaging remark about the Rutgers University women’s basketball team.
The move came after several days of widening calls for Mr. Imus to lose his show both on MSNBC, which simulcasts the “Imus in the Morning†show, and CBS Radio, which originates the show.
CBS Radio, which is the main employer of Mr. Imus, said in a statement last night that it would stick by the two-week suspension of the show that it and NBC News announced earlier; the suspension begins Monday.
But CBS said it would, in the interim, “continue to speak with all concerned parties and monitor the situation closely.â€
The demands that Mr. Imus’s show be canceled have grown in intensity every day since last Wednesday when he made the comments, in which he labeled the women “nappy-headed hos.â€
The gutless wonders at CBS who have their finger in the wind seeing if the controversy will die down over the next two weeks are a perfect example of why Imus was allowed to get away with his hate shtick. The fact is, he is wildly popular and makes money for those who employ him. On that basis alone, he has been given a pass that politicians, athletes, actors, musicians, and other public figures never seem to get when it comes to inappropriate speech. And here is where the market forces that drive the entertainment industry actually work to bring the culture down to the level of the gutter. We are told that sex, violence, perversion, and the general coarseness of our popular culture is the result of our own choices, that if people wanted more elevating fare they would demand it.
This may be true to a large extent. But it is also true that even with a veritable cornucopia of choices available on television, the internet, the movie theater, and radio, along with satellite outlets such as DVD’s, CD’s, and gaming, the ever shrinking number of corporations who control all of this media fail to offer much in the way of alternatives. The odd family show on television or small number of G-rated movies released every year reveal the fact that our media gatekeepers simply don’t try very hard.
In a perfect world, edifying and uplifting fare would if not dominate all aspects of our culture, they would certainly compete equally for dollars and viewership. Not living in a perfect world instead gives us Howard Stern who at first, tried to “out-Imus” Imus until he settled into his own brand of sexually charged, off the wall rantings against gays and racial minorities. The fact that he is now on a pay service doesn’t minimize his impact on a specific segment of the population - 18 to 25 year old males. Stern’s objectification of the female body, his leering references to lesbianism, and his ignorant political diatribes are gobbled up by the most impressionable of audiences. His estimated 5 million listeners on Sirius radio pay for the privilege of listening to this weirdo - a sure sign either in the efficacy of capitalism or that civilization is coming to an end.
Beyond the hate and the prurience, there is a general coarseness to our culture that leaves those who consume its fruits at times feeling unclean. I enjoy movies with lots of explosions and death as much as anyone. But there are times that I come away feeling as if I had wallowed in a pool of blood, so ultra violent and utterly devoid of social value much of this fare offers. The Kill Bill films are a good example. Hugely entertaining because they tell an interesting story populated with interesting characters, the gore and casual attitude toward spilling blood nevertheless made it much the guilty pleasure.
To be a critic and a lover of popular culture is not so much a dichotomy as it is a realistic response to the world in which we live. But the Imus’s of this world are different. Quentin Tarrantino may have made the Bill movies for the same reason Imus seeks to shock and titillate his audiences - for the dollars. But Tarrantino’s is a stylized violence - an artistic artifact that reveals a larger truth than the simple sum of the film’s parts. For Imus, he shocks simply because he is able to. This truly places him in a cultural gutter along with rape pornographers, some rap artists, , and others who seek to manipulate the emotions of their audience in order to elicit a base emotional.
Imus should have been fired long ago. Perhaps the action taken by MSNBC will dampen the enthusiasm of the “shock jocks” who seek to skirt the edge of propriety all in the name of listeners and ad revenue.
But I wouldn’t count on it.
