Regular readers of The House have probably noticed that I have absolutely no paid ads of any kind on the sidebars of this site. Part of the reason is that I detest clutter of any kind, anywhere including my blog. And while I don’t avoid sites that plaster ads, buttons, logos, polls, and other colorful accoutrement’s, that look just wasn’t for me. I even had my blog designer remove a calendar I had at one time in the upper left hand corner of the site. I wanted nothing to distract from my writing.
Another reason that I don’t have any ads is that I’m notoriously lazy and ignorant when it comes to that techie kind of stuff. I tried putting my Paypal “Donate” button in the blog template and it appeared 5 times bigger than normal, overlapping the margins of the sidebar and looking ridiculous. I don’t have a clue on how to do it correctly so I simply went without one, telling myself I’ll get around to fixing it sooner or later.
Well, I guess “later” has finally arrived because I just signed a contract with Pajamas Media to have ads appear on this site. So as long as I’m going to be fiddling around with the template, I may as well go ahead and try and figure out how to put the Paypal button on the site too.
I may be the last blogger in Christendom to do a post on Pajamas Media. I haven’t seen too much positive on the company. In fact, I’ve seen some pretty viscous stuff as well as some hilarious takes on their well publicized foibles. But there is very little out there in the way of support - something that I shall try and remedy here.
What hath Charles and Roger wrought? An advertising facilitator for blogs? A multi-faceted E-Zine? Is it a bridge between legacy media and new media? Is it any of these things or all of them?
What is actually kind of exciting to me is that we’re all going to find out together. I daresay that whatever we think the company is today will be invalid within a couple of years - if they last that long. The reason is the changing nature of both the technology and the medium itself. Jeff Jarvis, God bless him, has been thrashing about for as long as I’ve read him trying to define this very thing. Whither the internet? Whither blogs? Jeff has started to crystallize his thoughts toward the idea that content is not very important at all. When you have so many bloggers spewing out content, its value as a commodity quite rightly drops:
Distribution is not king.
Content is not king.
Conversation is the kingdom.
The war is over and the army that wasn’t even fighting — the army of all of us, the ones who weren’t in charge, the ones without the arms — won. The big guys who owned the big guns still don’t know it. But they lost.
In our media 2.0, web 2.0, post-media, post-scarcity, small-is-the-new-big, open-source, gift-economy world of the empowered and connected individual, the value is no longer in maintaining an exclusive hold on things. The value is no longer in owning content or distribution.
The value is in relationships. The value is in trust.
Mr. Jarvis has been tough on PJM. In my opinion, he has had cause. But it is a kind of “tough love” given by someone who I believe genuinely wants PJM to succeed. The question is as what?
6. Consider hiring a manager who’d distant and disaffected, who’ll look at this business coldly to try to find a business. Yeah, I know I just told you not to spend money. But sometimes, managers are worth it. Sometimes.
I don’ t know whether you’ll have a product or a business as the end of the day. But right now, you have the little engine that could crash. So I’d slam on the breaks. Just my advice.
And this is what has me scratching my head about the rabid opposition of some well known bloggers to this enterprise. How can you criticize a business that no one has any idea of what it’s about? It would be like some passing Florentine looking at the gigantic block of marble that Michelangelo was going to sculpt his Davidfrom and saying “That sucks!”
I can understand the investors having such an attitude. After all, in Michelangelo’s case, no other artist would touch the massive stone block. Its size was an obstacle that even the best sculptors at the time couldn’t see themselves overcoming. If the Medici had told the artist “You’re nuts for taking this project on” that would have made sense. It was the Duke’s coin after all.
So here we have this massive stone block of an internet and PJM wants to chip away and carve out a niche that heretofore has not been seen. Ambitious? Certainly. Crazy? Not hardly. Is it any crazier than believing that a computer should be in everyone’s home like a household appliance? Steve Jobs certainly didn’t think so. But who would have guessed that Apple would have gone from a garage to the IPod in less than half a century?
PJM could fold in 6 months. Or it could succeed. The point is, I for one am willing to be patient and see where this idea is going. Will it spawn imitators? Will it morph into something totally different than what is envisioned today? Will it be able to adapt to the rapid changes inherent in Blogland and the internet itself?
As long as I’m treated honestly and fairly, I will have no complaints. The company hasn’t said a word about content. And if they ever did, I can assure you I would ignore it. So as long as they deliver what they promise, I will continue my association - one that I hope will prove to be on the cusp of something new and dramatic in the way we get our information.
UPDATE
Well I’ll be jiggered.
Some unbalanced blogger has “de-linked” me because of my affiliation with Pajamas Media. I can’t quite figure the reason. Or, more accurately, I can’t deduce what the fellow is so hot under the collar about. He accuses PJM of “killing” me I think because now that I’m affiliated, my content will change:
Many bloggers of recent past, made the speculative argument how the commerce of PJM might change/influence content. Serious respectable bloggers of unimpeachable integrity. It wasn’t an argument that interested me. I’m not much into emotionless abstract thinking. Well true to form, right on cue, their words spring to life. A living example of clear reasoned thought.
I took Rightwing Nuthouse off my blogroll yesterday. Man I liked those cats, a whole bunch. But reading them give an empty, lame defense of Pajamas Media. Because they are now a recipient of their advertising dollars, was more than I could bear. The change in writing quality was instantaneous and complete.
If anyone is curious, the reason I did that post yesterday was because I was bereft of ideas of what to write about. That, and the concept intrigues and interests me as it should anyone with even a passing interest in the future of blogs. Anybody who thinks I would write what someone else tells me is a loon. I’d give up blogging first.
The amount of money I’m receiving over the next 15 months from PJM is less than the amount I could make by putting Blogads on this site. Is the loonbat who delinked me thinking that Blogads tells bloggers what to write? If not, then why PJM?
I don’t get it. I just don’t get it.
UPDATE II
Dan at Riehl World View must think that my ultra-left alter ego Marvin Moonbat is a real person. He used some of Marvin’s more outrageous statements as examples of why corporate advertisers would object to content on my site:
The issue some have with PJM is its putting advertising and content in the same box. You can’t do that without censorship. Below are just a few items from RWNH with which I doubt a corporate sponsor would be comfortable.
He then lists some of the more un-pc things I’ve said when either being satiricle as with Marvin or caustic as I am generally.
Again, the point I’ll make is this - someone that wants to tell me what to write or how to write or what I can write about and what I can’t is more than welcome to do so.
But the idea that anyone would think that it would influence me is puzzling. Why ascribe less independence to me for taking PJM ads as someone who takes Blogads? The “content” PJM is looking for is on its website - a place I could care less about.
Sheesh…the things you can get in trouble for on the internets…